![]() Businesses can connect with consumers via one-click sharing, spread their brand quickly, expand their exposure, and improve their overall sales efficiency. There are currently around 800 million users on WeChat. Mini programs are like a lightweight app right at your fingertips, and they can be used without any downloading or installing. They are suitable for all industries, individuals, enterprises, governments and media outlets. Mini programs can integrate images, audio and video, geolocation information, gravity sensors, QR codes, WeChat login, and WeChat payment, and provide all the functions of a larger app. Mini programs significantly reduce development costs, save time and rapidly expand the market. Mini-program of Starbucks What are the advantages of mini programs for a business?Ĭustomers can share products, compare products, place orders, and pay in one place. ![]() Users can even play mini games to keep entertained in their spare time. Users can view weather forecasts, manage calendars, pay utility bills and rent, internet and phone bills, etc. They are suitable for use in the catering industry, clothing industry, education and training industries, hospitals, banks, etc. They can be used for flight enquiries, point enquiries, exchange rate enquiries, etc. Mini programs are suitable for hotel reservations, housekeeping services, venue reservations, etc., as well as searching for accommodation, sports facilities, gyms, and other lifestyle services. Mini programs are suitable for all industries, such as restaurants, shopping centres, hotels, etc. The functions of mini programs are summarised below: Every effort has been made to cater to a range of needs and to ensure that both users and service providers benefit from the mini-program platform. The aim of the mini program is to create a friendly, efficient and consistent user experience within the WeChat ecosystem. WeChat mini program is an application program on WeChat. What is the relationship between WeChat and WeChat mini programs? Dependent on the technical characteristics of particular mini programs, they can provide an experience exactly like that of using an APP. However, mini programs compensate for the shortcomings of H5. The WeChat Official Account generally provides services via H5, the functions of which is not comprehensive than app. This advantage helps merchants to avoid the risk of the user deleting the app, as they can with an app. Mini programs exist on the ‘Discovery’ page of WeChat and do not show up as apps on devices. At the same time, the entry threshold is lowered, and the program can be accessed without becoming a follower.Īlthough customers are not required to follow the related account to access a mini program, they still enable the account owner to send notifications or reminders to users, just like the WeChat Official Account for example, to send customers order details or business information.īecause there is no need for installation, a mini program does not take up extra storage space on a smartphone. The point-and-click feature of mini programs eliminates the hassle of downloading an app. We will now highlight the advantages of using a mini program instead of an app. The launching of a mini program is inevitably compared with that of an app. Sample QR code of mini-program Why should merchants choose a mini program instead of an app? ![]()
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